They pioneered fish edible six pack rings. They have a new line, long sleeve T-shirts made from recycled plastic bottles. The T's come with UPF 50 plus protection, they have maybe 20 designs, some are about beer. I can see my daughter buying my granddaughters: Sea Cow Milk Stout Shirts. Maybe @ $42.95 not so many. It's great keeping the bottles out of the water. They have food trucks and very good beer.See more..